Importance Of Relationship Marketing - 32123 Words

A Dissertation On Customer Relationship Management And Importance Of Relationship Marketing In The Banking Sector This project report is being submitted as a part of the requirements of the MBA Program of Bangalore University. The project has been undertaken By: SHRIYA MEHROTRA Reg. No. 04VWCM 6117 With the guidance and support of Prof. Raja Sekhar Faculty: MBA [pic] ALLIANCE BUSINESS ACADEMY BANGALORE – 560 076 Batch: 2004-2006 Declaration I, Shriya Mehrotra, student of MBA 4th semester, studying at Alliance Business Academy, Bangalore do here by declare that this project relating to the topic â€Å"Customer Relationship Management And Importance Of Relationship Marketing In The Banking†¦show more content†¦.2- DEFINE CRM | | | |1.3- STUDY OF BANKING SECTOR | | |2 |BANKING |6-7 | | |2.1- WHAT IS BANKING | | | |2.2- KNOW YOUR CUSTOMER (KYC) | | |3 |RELATIONSHIP MARKETING IN BANKS |8-12 | | |3.1- CRM IN BANKING | | | |3.2- WHAT DOES BANK NEED | | | |3.3- HOW CRM HELP BANKS | | | |3.4- CRM IN BUSINESS TRANSFORMATION | | | |3.5- CRM IMPLEMENTATION IN INDIANShow MoreRelatedImportance of Marketing to Business1036 Words   |  5 PagesImportance of marketing to business Table of contents Introduction 3 Importance of marketing to business 3 Conclusion 5 Reference list 7 Introduction Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. 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